Eric Trump supported Metaplanet’s capital raising plan during the Tokyo shareholder meeting.
Introduction: Eric Trump Metaplanet Japan Important Meeting
In early September 2025, Eric Trump, the second son of US President Donald Trump, attended a very important shareholder meeting of Japan’s Bitcoin treasury company Metaplanet. But this meeting was held in Shibuya area of Tokyo where Eric Trump gave his support to the company’s capital raising plan. Metaplanet which was earlier a hotel operating company. And now has become Japan’s largest Bitcoin treasury company and has a reserve of 20,000 Bitcoins (worth about $2 billion). Eric Trump was appointed as an advisor to Metaplanet in March 2025 and his role is to strengthen the company’s Bitcoin strategy globally. But in this meeting, the company sought approval for a plan to sell 550 million new shares overseas and raise about 130.3 billion yen ($884.41 million), after which most of the amount will be used to buy bitcoin.
Historic changes and strategic restructuring
Metaplanet, formerly known as Red Planet Japan, was originally a hotel operating company. When the tourism industry suffered heavy losses during the COVID-19 pandemic, the company’s founder and CEO Simon Gerovich made a bold decision. Taking inspiration from Michael Saylor’s bitcoin treasury firm MicroStrategy, he sold most of the company’s hotel assets in April 2024 and started investing that capital in bitcoin, as well as this strategic change completely changed the fortunes of the company. Metaplanet has now become Japan’s leading bitcoin treasury company and is the seventh-largest bitcoin holder in public treasuries globally.
A Remarkable Journey of Bitcoin Accumulation
Metaplanet began its Bitcoin accumulation journey at a rapid pace. By April 2024, the Company had less than 2,000 Bitcoins. But in the months that followed, the Company continued to purchase Bitcoins steadily. By April 2025, the Company surpassed the 5,000 Bitcoin mark, valued at approximately $428.1 million and at a per Bitcoin purchase price of $85,621. The Company achieved its 2025 Bitcoin yield of 121.1%, indicating the success of its strategy. By September 2025, the Company had 20,000 Bitcoins, with the final 1,009 Bitcoins purchased for $112 million. But this achievement proved to be a significant milestone for the Company.
Appointed Advisor at Metaplanet Eric Trump Metaplanet
In March 2025, Metaplanet appointed Eric Trump to its newly formed advisory board. The company also described Eric Trump as a leading voice and advocate for worldwide digital asset adoption. But this appointment is a part of the Trump family’s global cryptocurrency ambitions. Eric Trump’s role is not just symbolic but he is making a significant contribution to the company’s capital raising strategy and bitcoin accumulation. Also, Eric Trump’s arrival in Tokyo soon after attending the Bitcoin Asia Conference in Hong Kong is a sign that the Trump family is serious about expanding the cryptocurrency business in the Asia-Pacific region.
Trump family’s crypto related activities
Eric Trump and his brother Donald Trump Jr. have founded a cryptocurrency mining company called American Bitcoin. Which plans to list on Nasdaq soon. The company is currently in a merger process with Gryphon Digital Mining and after the merger, the Trump brothers and Hut 8 together will hold a 98% stake in the new entity. President Donald Trump has declared himself the “crypto president” and supports digital assets like bitcoin because he believes it can improve the banking system and increase the dominance of the US dollar. The Trump family’s cryptocurrency-related activities have significantly increased their wealth. But it has also been criticized because their businesses are benefiting from changes in US policy during Trump’s presidency.
Key events of the meeting and Eric Trump’s appearance
Metaplanet held its extraordinary shareholder meeting in Tokyo on September 1, 2025, in a festive atmosphere. People in traditional costumes queued at the entrance of the meeting venue, food trucks set up, and a K-Pop band was scheduled to perform. The organizers did not allow the media to observe the meeting. But according to videos posted by shareholders on social media, Simon Gerovich and Eric Trump came on stage in the afternoon wearing matching Metaplanet jerseys. Eric Trump also said, “I think many people, including Simon, and certainly me included, would say that Michael Saylor led the front line in the United States. But there is no doubt that Simon has led the front line throughout Asia.” This statement highlights Metaplanet’s role compared to Michael Saylor and MicroStrategy.
Capital raising plan and its objectives
The meeting’s main agenda was to seek approval from attendees to sell 550 million new shares overseas to raise 130.3 billion yen ($884.41 million), and attendees would use a large portion of this amount to buy additional bitcoin. Three people who attended the meeting confirmed that the attendees approved the plan to raise capital. Also, Metaplanet CEO Simon Gerovich has described these preferred shares as a defensive mechanism. And which will allow the company to raise capital without diluting the common shareholders in case of further decline in share prices. The company aims to accumulate a reserve of 100,000 BTC by the end of 2026 and 210,000 BTC by 2027. And this means that the company will have to increase its current holdings by more than 11 times.
Fluctuation in share prices Eric Trump Metaplanet
But Metaplanet’s shares have recorded a remarkable increase of about 740% in the last 12 months. While the benchmark Topix index has advanced only 13% in the same period. But the company’s shares have fallen by more than 50% since its peak in June 2025. And on Monday, the day of the meeting, the shares saw an additional decline of 5.5% and according to data from Yahoo Finance, the shares fell 2.62% on Monday. This decline is creating a challenge for the company’s capital raising plan, as a continued decline in share prices could affect the company’s fundraising capacity. But CEO Gerovich has described the option of raising capital through preferred shares as a protective measure.
Potential Risks for Investors Eric Trump Metaplanet
Metaplanet’s aggressive bitcoin accumulation strategy also involves inherent risks. But historical volatility in bitcoin prices is a major concern. Although Eric Trump has predicted in Hong Kong that the price of bitcoin could reach $1 million in several years. But the unpredictable nature of cryptocurrency markets cannot be ignored. And in early September 2025, the price of bitcoin was $108,046.79, which is down from last month’s record of $124,480.82. Apart from this, Metaplanet’s share prices have seen high volatility. Which poses a risk to investors. The company’s subsidiary Red Planet Hotels Japan filed for bankruptcy in May 2024. Which is a reminder that the company’s past business model was unsuccessful. This may raise questions about the company’s management decisions.
Ethical concerns and conflict of interest
Eric Trump’s involvement in Metaplanet and the Trump family’s crypto businesses have raised ethical concerns and conflict of interest questions. Also, President Donald Trump’s crypto-friendly policies such as support for the crypto asset class and improvements in the banking system may directly benefit the Trump family’s crypto businesses. And this has led to criticism of those businesses that are benefiting from Trump’s presidential policies. The Trump brothers’ American Bitcoin company’s goal to list on Nasdaq can be seen as a clear connection between Eric Trump’s advisory role in Metaplanet and President Trump’s crypto policies. But which is a matter of concern for ethics experts. But Eric Trump’s representatives have not responded to requests for comment on this.
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